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Attract Your Dream Customer
Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don't need every customer in the world! You need the ones who...
Barter: It's Not Just for Doctors Anymore
Time was, in the country, the local “doc” was as likely to get paid with a couple of chickens as a couple of dollars. Doctors these days won’t stand for that, of course, but while some people have moved completely away from barter and stayed...
Customer Relationship Management - brief history and benefits
Customer Relationship Management (or CRM) puts the customer at
the centre of all activities within a company. We well know that
with the beginning of e-commerce comes the e-customer. So, a
customer relationship management solution helps the...
Customer Service and Call Center Outsourcing, What's The Buzz?
The buzz is all about customer service and call center outsourcing, also known as BPO (Business Process Outsourcing). According to Gartner, the outsourcing market in Europe has grown with over 6%, BPO with 10%. The market for offshore...
"Fire" Your Bad Customers
Here's a concept to consider: some customers just aren't worth the trouble. We work so hard to get customers, and then work so hard to keep them, it's hard to grasp the idea that we are better of WITHOUT some of them! Let's face it; some people...
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A Customer For Life
One way is to accept barter offers for your product.
Maybe the person can't afford to buy your product.
They may have something you could use in your
business or personal life. If the barter deal isn't fair
enough, either of you could add in some cash. You
may not make money but, they might buy other
products you offer.
Another way is to include a negotiation offer at the
end of your ad copy. Tell your reader if there is
something they don't like about your offer, they
could contact you and negotiate a different buying
offer. They may not like your price, guarantee,
shipping methods, payment options, etc. You can
gain a potential lifetime customer by being flexible
with your offer and negotiating instead of loosing
them.
A simple way to attract lifetime customers would
be to
give people a freebie. The freebie should be
related to the other products or services you sell.
You may not be getting paid for the freebie, but
you will get a lot more people using one of your
products because it is free. If they are impressed
by your free product there is a high chance they'll
buy your other products in the future.
The last way is to sell your product at the price it
costs you to produce or buy it. You will usually
sell more products at a lower price than your
competition which equals more potential lifetime
customers. You will break even in cost but you'll
make your profit from the upsell and backend
products your sell your lifetime customers.
About the Author
Author Dan Brown has been active in internet marketing for the past 4 years. http://corasbasket.com/
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