Search
Recommended Products
Related Links


 

 

Informative Articles

Affiliate Marketing Tools
Affiliate Marketing Tools As the range of goods and online services offered via the Internet has grown at an incredible rate over the last few years, therefore so has the competition. Web site visitors need to have a very good reason for clicking...

Affiliate Programs – The Fast Track to Wealth
Copyright 2005 Peter Dobler Remember the day when you made the ultimate decision to change your life? Yes, it was the day when you decided to start your own home business. Gosh, I remember the anxiety when I uploaded my very first web site,...

How to Find an Affiliate Program For Any Niche in 2 Minutes…
Copyright 2005 Anik Singal There is a great trend lately of marketers finally moving to niche markets and not just focusing on selling to the “make money” industry. This is an excellent move and one that will prove to be very profitable for you....

How to recruit affiliates!
It might have been Vince Lombardi or some other famous coach who said, "There is no "I" in team!" (I was too lazy to look up the source of the quote) I think that this is as true in business as it is in sports. Especially in a business like ours,...

Internet Marketing Strategies -- Setting Up Your Affiliate Program
If you're marketing your own product on the Internet, you can dramatically increase your sales with an affiliate program. An Affiliate program will enable you to recruit an unlimited number of individuals to sell your products. The key to obtaining...

 
Google
7 crucial Customer Reciprocation strategies to super-charge affiliate profits

Copyright 2005 Michael Lever

You've probably heard the Internet gurus mention Customer Reciprocation as a powerful way to profit from the purchase intentions of other affiliates. What many of them fail to mention is the strategies they themselves use to make Customer Reciprocation work in their favour.

It is like comparing the novice share investor who buys and sells shares, with a stock market guru who uses gearing, derivatives, futures, and hedging to manage their stocks.

In this article I will explain the strategies these "super-affiliates" use in simple easy to understand language. By adopting them, you too will have the upper hand and the affiliate game will become somewhat fairer.

If you are not fully familiar with Customer Reciprocation, it is basically the process of someone becoming your customer when you become theirs. It generally applies to affiliate marketers as they can purchase through each other's referral URLs, but can also be used by online merchants.

Lets level the playing field and get you set to super-charge your affiliate profits.

#1) Let someone else do the mundane work for you. Register your purchase intention with a Customer Acquisition Exchange before you shop at your preferred merchant store. This is by far the easiest way to find an affiliate of that merchant willing to purchase from you. It is an extremely cost effective way to find paying customers. Think of them like Internet dating services without the imperfections of dishonest body measurements and cliched interests.

#2) Direct the traffic. Prioritise your referral URLs to direct reciprocal customers/exchange partners to merchants that pay you higher commissions. As there are probably hundreds of affiliates you can purchase your intended products through, it makes sense to reciprocate with one that has a purchase intention with a merchant


that pays you better. Be careful, however, not to eliminate high demand merchants, as you may miss out on sales.

#3) Maximize return on investment (ROI). Use a Customer Acquisition Exchange that adopts a Cost Per Acquisition (CPA/PPA) model. This way you won't pay until you receive your customer/commission.

#4) Move with speed. Ensure your exchange service allows deferred compensation so you can purchase what you want at a time that suits you. This is a powerful way to drive customers to higher paying merchants as you are extending your search period. $400 commission next month is better than $10 commission today.

#5) Work smarter. Monitor your merchants Customer Reciprocation success rate. Your Customer Acquisition Exchange will be able to provide you with statistics of which ones have the highest demand and conversion rate (CVR). Check their payouts and invest your efforts accordingly.

#6) Do your research. Find a Customer Acquisition Exchange that allows you to monitor the demand and conversion rate of merchants you are not an affiliate of. Join the top performers and take advantage of the additional sales.

#7) Create the market. Encourage other affiliates to use Customer Reciprocation. This will increase activity resulting in less wait and more sales/commission for you.

I hope you enjoyed reading this article and feel excited about applying the strategies you've learnt. If you know someone who would also benefit from learning these, please share the knowledge by forwarding this article to them.

Regards Michael Lever

About the author:

Michael Lever is a co-founder and CEO of SpinningTornado.com, an independent company offering unbiased tools and services to help affiliate and network marketers build profitable online businesses. http://www.SpinningTornado.com Partnering affiliates the world over.